RADIANCE! & FROZEN FRISCO

PROJECT GOALS

WHAT WE DID

Radiance! & Frozen Frisco is a walk-through holiday light show and carnival hosted in Frisco, Texas. As one of the largest ice and light shows in Texas, this family-friendly event displays more than 3 million dazzling lights and consists of a series of holiday-themed attractions and activities. The Radiance! team approached PCA to create a strategic marketing plan that would increase its digital visibility.

Our team worked collaboratively with Radiance! to craft compelling content that showcase the unique attractions of the event and increases its digital visibility through social media management, web development, and email marketing, Radiance! Our Team also worked with local media outlets and served as event spokespersons to generate more buzz for the event for locals.

MORE FUN STUFF

Check out our CEO, Larken Lech, on News Channel (insert channel name and link)