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MEDIA BUYING, CMO
Our team manages the social media accounts for Loden Vision Centers as well as all of the media buying (radio, tv, etc). Our CEO, Larken Lech, sits in as their CMO.
WHAT WE DID
Loden Vision Centers originally came to Pretty Creative as a social media client, needing help creating an online identity that resonated with potential patients. As the business has grown, there was a need for media buying and overall marketing strategy and consulting, including partnerships.
We are always honored when other similar companies ask "Who's doing the social media over there!?" and we get that a lot at Loden Vision Centers. Our curated feeds are killing it. We also wanted to elevate the brand to more Nashvillians, so we partnered with Nashville SC and became the official eye care provider of Nashville SC. Loden Vision Centers has increased website traffic year over year since we started implementing social strategy, ad strategy, and partnerships.
MORE FUN STUFF
To help create user-generated content, we gifted Loden Vision Centers a Nashville-style mural (art by muralist, Whitney Herrington). The wall gives the perfect visual background for folks to snap a pic and tag us on social media to reshare after getting LASIK.
We've also coordinated marketing campaigns to assure Loden Vision Centers is voted #1 in Music City for Best LASIK Surgery Center (Nashville Scene), Best Ophthalmologist, Best Optometrist, and Best Place To Work (The Tennesssean).
The list goes on and on over here. We love working with the Loden Vision team, who are truly visionaries in the eye care world!
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