The Pretty Creative team recently traveled to Frisco, TX for our client, Frights'n Lights Frisco. This unique event is a Halloween Spectacular full of lights and spooky characters that lined the perimeter of Riders Field in Frisco.
Back for it's third year, the production team was looking for a new team for social and email strategy, which Pretty Creative took on for 2022 in conjunction with multiple other agencies on the Frights'n Lights team.
Within the first week of opening tickets, email marketing and social campaigns generated 11x the tickets than the previous year.
Check out this quick clip of our CEO, Larken Lech, acting as spokesperson for the event on Fox 4 in Dallas.