GRAY LINE TN
Nashville's Leader In Transportation
Project Goals
Gray Line Tennessee approached our Team with a specific challenge: they were not achieving their desired impression share in the digital market space. With our expertise and strategic approach, we successfully helped them overcome this hurdle and achieve remarkable results.
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The Plan: Impression Share Achievement
As the second largest social following of Gray Line entities nationwide (second only to Orlando), we have demonstrated our ability to connect with the target audience and generate significant brand visibility in the digital space. Our digital marketing efforts have played a pivotal role in increasing Gray Line Tennessee's online presence and ensuring they capture the attention of potential customers.
Full-Service Offerings
The Pretty Creative Team sits in as a full-service marketing department for Nashville's leader in transportation. We provide Gray Line Tennessee with a wide range of services, including digital marketing, social media management, content creation, search engine optimization (SEO), website design and development, and more. Our holistic approach ensures that every aspect of their marketing efforts is optimized for maximum impact and audience engagement.
"Larken and her team are an amazing part of our team. Their creativity, energy, and effectiveness are unlike anything I have seen in all my years of executive leadership. To say that the last nearly two years have been unusual would be an understatement, but through our partnership and collaboration with Larken, we not only survived the impact of the global pandemic…we thrived. We changed nearly every paradigm about our company and our industry, and Larken was able to understand the intricacies of our business and craft the right messaging all along the way. Whether it’s social media presence, graphic or print or video content, digital advertising, or website impact, Pretty Creative takes the time to understand our needs and deliver success - each and every time!"
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Chuck Abbott, CEO Gray Line Tennessee