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GRAY LINE TN

Nashville's Leader In Transportation

Project Goals

Gray Line Tennessee approached our Team with a specific challenge: they were not achieving their desired impression share in the digital market space. With our expertise and strategic approach, we successfully helped them overcome this hurdle and achieve remarkable results.

 

The Plan: Impression Share Achievement

As the second largest social following of Gray Line entities nationwide (second only to Orlando), we have demonstrated our ability to connect with the target audience and generate significant brand visibility in the digital space. Our digital marketing efforts have played a pivotal role in increasing Gray Line Tennessee's online presence and ensuring they capture the attention of potential customers.

 

 

Full-Service Offerings

The Pretty Creative Team sits in as a full-service marketing department for Nashville's leader in transportation. We provide Gray Line Tennessee with a wide range of services, including digital marketing, social media management, content creation, search engine optimization (SEO), website design and development, and more. Our holistic approach ensures that every aspect of their marketing efforts is optimized for maximum impact and audience engagement.

"Larken and her team are an amazing part of our team.  Their creativity, energy, and effectiveness are unlike anything I have seen in all my years of executive leadership.  To say that the last nearly two years have been unusual would be an understatement, but through our partnership and collaboration with Larken, we not only survived the impact of the global pandemic…we thrived.  We changed nearly every paradigm about our company and our industry, and Larken was able to understand the intricacies of our business and craft the right messaging all along the way.  Whether it’s social media presence, graphic or print or video content, digital advertising, or website impact, Pretty Creative takes the time to understand our needs and deliver success - each and every time!"

 Chuck Abbott, CEO Gray Line Tennessee

PROJECT GOALS

The Gray Line Tennessee team has been in business for 50 years and they wanted a marketing strategy to display their many accomplishments while providing an entertaining piece to their brand.

WHAT WE DID

Did we mention we love data? That's where we always start. We did a deep dive analysis on social, email, web, and other analytics to formulate a strategic marketing plan. By doing so, we created higher SEO results, increased traffic to the website which created more ticket revenue and made them #1 on TripAdvisor. A goal they had tried to achieve for years. #missionaccomplished 

We continue to sit in as Gray Line Tennessee's full-service marketing team, helping with social, digital campaigns, partnership fulfillment, vehicle wraps and much more.

MORE FUN STUFF

When the World Series Champions, The Atlanta Braves, called Gray Line Tennessee to use their buses for the celebration parade, the Pretty Creative team coordinated with the Braves to get 4 Double-Decker buses wrapped within 24 hours. Our team rode inside as they celebrated the Braves through the city! Fun & rewarding day in marketing!

The Neighborhood Hop is a new product rolling out via Gray Line Tennessee that solves the mobility problem in Nashville. Our team worked with their executive team to curate a new logo, branding, trolley wraps, sponsorship packets, and technology for the hop to launch. We also worked with video production team, Cumberland Creative, to execute a new video that will be used for social/tv advertising.

The Pretty Creative team also manages the Gray Line Tennessee website, works with their partners, such as NashvilleSC, Titans, Sounds, Predators, and other sports affiliates. You name it, we do it. We love the Gray Line Tennessee family!

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