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Review, Respond, Repeat

At Pretty Creative Agency, we understand the profound impact that positive reviews can have on driving business growth. We have witnessed firsthand how they can elevate a brand and attract more customers. That's why we are proud to share the recent success of our client, Gray Line Tennessee, as a Tripadvisor 2023 Travelers' Choice award winner.

The Power is in the Review

Reviews: we love them, we trust them, and most importantly, we rely on them to inform the decisions we make every day as consumers. In today’s digital age, there is so much power in a single review – and collectively, multiple reviews can change the trajectory of a business in either a very positive, or very negative way.

It is common knowledge, particularly in the travel and tourism industry, that reviews play a pivotal role in shaping the decisions of potential travelers. However, harnessing the power of positive reviews is the true challenge presented in today's competitive landscape. While many businesses encourage their patrons to leave a review, they often fumble the follow-up. Let’s break that down.

Create an Opportunity

At PCA, we believe that there is more than one opportunity once a consumer leaves a review – good or bad. We like to separate these opportunities into three main categories:

  1. Informational – Opportunity to inform other consumers or the business itself.

  2. Performance – Opportunity to increase performance on Google rankings.

  3. Influence – Opportunity to influence consumer beliefs and strengthen brand reputation.

Respond with Intention

Reviews allow consumers to share their experiences to help inform other potential consumers and also inform a business about its performance. Good or bad, this information is valuable to the business and free to use to ensure the happiness of its patrons.

Let’s focus on opportunity number three – influence. Our client Gray Line Tennessee is a great example of harnessing the power of a strong response. The Tripadvisor 2023 Travelers' Choice award winners are among the top 10% of all listings on Tripadvisor globally. They are chosen by real travelers who share their authentic opinions and stories. Every time a consumer leaves a review our team makes it a priority to respond. As small as this action sounds, responding to reviews validates the voice and opinions of the consumer and encourages others to do the same.

This award serves as a testament to Gray Line Tennessee’s unwavering commitment to its customers, and taking the time to showcase its company voice to those who are taking the time to leave a review only strengthens its reputation of excellence.

Pretty Creative Agency is a full-service marketing agency that specializes in the travel and tourism sector. Our team possesses a deep understanding of the unique challenges and opportunities that businesses like yours face. Whether you need assistance with digital marketing, social media management, content creation, or brand development, we have the expertise and resources to create tailored solutions that align with your specific goals.

If you are a business in the travel and tourism sector, we would love to work with you. Visit to learn more about how we can collaborate to maximize your brand's visibility and drive tangible results.

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